How do you educate hundreds of thousands of AT&T retail sales associates on all of the features and benefits of the newly released Digital Life platform?
A boring Powerpoint presentation with animated charts and graphs? Ahhh, no thanks…think bigger!
How about a rented tux, screaming fans and unconventional film festival that celebrates AT&T’s Digital Life “Smart Home Security?!” Sounds like a winner to us!!
Avocado crafted seven highly unique and original short films, with one actor playing all 17 characters, complete with a celebratory walk down the red (er…blue) carpet.
The result: Our client reported greater engagement and retention than in any previous product onboarding program or employee training guide. Ultimately resulting in a surge of AT&T Digital Life sales since the film festival's release.
Lights. Camera. Remote smart home security!
