Customers ❤ Authentic Brands
Authentic companies don't try to be something they're not, but instead recognize what they are, what they do best, and what customers value most about them.
•50% of Americans trust small firms to do the right thing but only 36% trust large firms to do the same.
•Trust and authenticity impact the bottom line. 90% of the top 100 brands lost category share last year.
You don't need to be small to be authentic, but you need to know what you stand for. Understand your customers and make that knowledge count in every customer interaction.
Authenticity in Action 💥 🎬
Speak the human experience
Taco Bell, showing millennial customers how it understands their world, campaigned for a taco-shaped emoji, gathered 33,000 signatures - and won. 🌮 👌🏽
McDonald's earned credibility with customers by revealing the ingredients of its burgers and fries. 🍔 🍟
share what your company believes in
While touting ecological sustainability, Patagonia's revenue jumped to $600 million. 🙌🏽 ⛺️
Avocado ❤ Authenticity
Make it avocado
DISCOVER how Avocado can authentically broadcast your Brand's message in order to make long lasting, meaningful connections. Authenticity moves the needle on Brand market share. 🥑 🍿