the authentic approach

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Customers โค Authentic Brands

Authentic companies don't try to be something they're not, but instead recognize what they are, what they do best, and what customers value most about them.

 
 
 

 
 

The Facts

โ€ข50% of Americans trust small firms to do the right thing but only 36% trust large firms to do the same.

โ€ขTrust and authenticity impact the bottom line.  90% of the top 100 brands lost category share last year.

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You don't need to be small to be authentic, but you need to know what you stand for.  Understand your customers and make that knowledge count in every customer interaction.   

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Authenticity in Action ๐Ÿ’ฅ ๐ŸŽฌ

 
 
 
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Speak the human experience

Taco Bell, showing millennial customers how it understands their world, campaigned for a taco-shaped emoji, gathered 33,000 signatures - and won.  ๐ŸŒฎ ๐Ÿ‘Œ๐Ÿฝ

 
 
 

 
 
 

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Be honest

McDonald's earned credibility with customers by revealing the ingredients of its burgers and fries.  ๐Ÿ” ๐ŸŸ

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share what your company believes in

While touting ecological sustainability, Patagonia's revenue jumped to $600 million.  ๐Ÿ™Œ๐Ÿฝ โ›บ๏ธ

 
 
 

Sources:

prnewswire.com โ€ข adweek.com โ€ข braveonagency.com โ€ข fastcompany.com

 
 

 
 
 

Avocado โค Authenticity

 
 
 

Make it avocado

DISCOVER how Avocado can authentically broadcast your Brand's message in order to make long lasting, meaningful connections. Authenticity moves the needle on Brand market share.  ๐Ÿฅ‘ ๐Ÿฟ

 
 
 

 
 
 

Our client's success is our success.

Meet the brands we've helped shape along the way

 

Have a Brand or a story worth telling?

make it avocado

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