Celebrated content for global agencies and brands.
Design
Capture
Create
The rules of advertising have changed.
Media is everywhere.
And it's harder than ever before to cut through the noise.
nice to meet !
Seth Stell Studio Lead + Founder | Good brand 👌🏾
Seth brings intelligence, creativity, fun, as well as drive to the table in both work and play. With over 15 years of experience in the agency world, he is a strong industry advocate, executing meaningful brand awareness in the digital world with an aptitude for business objectives and creative problem solving. Seth’s vision and expertise have delivered results to a wide range of clients including Nike, Filson, Microsoft, Amazon, Boeing, Lululemon, HBO, HTC, Toyota, and DIRECTV.
In creating GOOD BRAND, Seth has propelled the design community towards a world where broader representation is celebrated. He believes that all companies — large or small — deserve a quality brand and narrative. With these principles, he has assembled a small team of awesome, talented individuals who deliver value to all.
Not just a designer. More than a creative director. Beyond pitch man. The visionary. The studio lead.
Slater Dixon COMMERCIAL DIRECTOR + CONTENT CREATIVE | AVOCADO 🥑
Formally trained at the Dodge College of Film and Media Arts at Chapman University, Slater specializes in designing, capturing and creating celebrated content for agencies and brands. He is an accomplished creative thinker, problem solver, leader and collaborator.
Equal parts strategic thinker and artists' advocate, Slater is known for developing and guiding productions around the globe and in all forms of content; from social to broadcast.
Slater is passionate about finding new ways to connect brands with audiences and test the limits of formats and storytelling.
STANDING OUT STARTS HERE
⚡️ 🎥 🎬
portfolio examples
AT&T - “ANYTHING IS POSSIBLE” 💪🏾
MICROSOFT + Providence - “Tomorrow Starts Here” 🏥
Florida Hospital - “AnTHEM" 🚑
INTEL - “Desktops Redefined" 💻
Degree - “Made to Move" 🔥
Skittles - “Oh my Dips!" ⛸
Adidas - “Calling all creators" 🥊
how it's done
Our Approach
We work with our clients by identifying key goals as well as project metrics in order to exceed our clients' expectations and leave our audience wanting more.
Discovery
We get as close as possible by exploring opportunities at every angle. This is where we listen, learn and begin to shape as well as customize each production.
Strategy
Here’s where we apply all of our research and learning in order to strategize and develop the most compelling stories possible. Creative concepting, treatments, story development, scripting and storyboarding all happens here.
Feedback Loops
Follow up dialogue allows us to tailor our workflow to meet the needs of every undertaking. We approach each creative hurdle as an opportunity. And every opportunity is met with enthusiasm and an open mind.
Our Process
At the heart of everything we create and do lives our process. Our overall priorities are centered on strategy, creative and proper Pre-production planning.
strategy & creative
Script, Story & Visual Development
Creative Direction
Production Planning
pre-production
Production Scheduling
Project Management
Casting
Location Scouting
Set Design & Construction
production
Live Action Production
Production Travel
Camera, G&E Considerations
Cast & Crew
post-production
Editing
Animation / Graphics
Library Music
Audio Design / Sweetening / Mix
Color Correction
Final Compression & Delivery
Creating On-Scope & Within Budget
Design with the budget in mind
Open client communication
Flexible resourcing
show reel
2021 - Avocado 🥑 "showreel"
MICROSOFT
let's create
